Perhaps investors are institutions, funds, companies, super funds? That's how they show on share registers, right?

But organisations, as such, can't actually make investment decisions. Only the people in those organisations can make decisions. 

Investors are, first and foremost, people.

Stories are powerful. They create a picture in our minds to delight, inspire and motivate.

You have seen this happen in the movies and tv series you have watched. You have experienced it in the books and news articles you have read. Even in the conversations you have had.

Stories are all around us. Even in the business world.

But have you heard about storytelling your business?

Hosting an annual general meeting (AGM) is quite a challenge in our current COVID-19 situation.

Traditional in-person shareholder meetings are no longer feasible. What with restrictions on large-group meetings and travel. Not to mention investor concerns about social distancing and joining large gatherings.

Thankfully, technology today enables companies to hold virtual AGMs. So that requirements are still met, information is presented to shareholders and their questions answered.

Your website is the backbone of your company's online presence. It serves as an information hub where you can direct investors who want to know more about your business.

Much like consumers, investors go online to seek information about your company before they buy into it. That's why your website needs to clearly present details for investors to learn what your business is all about. As investors know more about your organisation, they will be able to make smarter investment decisions.

Your company is getting listed. Understandably, there’s a flurry of tasks to complete before your initial public offering (IPO).

But is your website all set for your IPO too?

Getting your website IPO ready is crucial in creating awareness about your business. It’s a game changer in converting prospects into investors.

Grab the IRM COVID-19 Offer and emerge from the crisis in great shape to attract investors!

When this is all over – and it will, investors will be critical in their choices of investments. They will choose to invest in companies that they trust, those who look like they improved even during this uncertain times and the ones who made efforts to keep them informed.

How to step up your game?

Enhance your corporate look. Optimise your corporate or investor website. Boost your investor communication.

You are probably over hearing about the COVID-19 crisis. But now is not the time to isolate yourselves from your investors. Now more than ever, your investors need to know it is business as usual or best as it can be in these trying circumstances.

Whether you are drilling for a resource, waiting for results on a study you recently completed or you are working tirelessly on a joint venture, now is not the time to stop the news flow.

Now is the time your investors will have the time to read your announcements, especially if they are working from home or are self-isolating. Right at this minute, they are crawling through your website and catching up on what you are doing.

Your Annual Report deadlines are just around the corner.

Thankfully, you’ve got it all covered -- the figures and the statements. Details of your activities, financial results and strategies. Well… almost.

You just need a better way to present your report and achievements over the past year.

No, not the old boring Word file PDF, please.

Read about 10 elements to check on your website so you can improve its SEO capabilities.

When investors find your website, do they immediately know it's the right one they've been searching for?

Or would they need to sift through your web pages just to understand what your company is all about? (Uh-oh.)

That’s why it’s not only important for your website to be visually appealing. It should also be easy to navigate, providing information investors seek.

Do you want an easy way to connect with conference delegates? Then this one is for you!

IRM have partnered with Vertical Events in aiming to add more value to companies and speakers with a service called Keep In Touch. This service enables conference speakers to connect with attendees by email during and after a Vertical Events conference.

Most recently, IRM rolled out the Keep In Touch service at the RIU Good Oil Conference September 2019 in Perth. Eleven selected speaker companies participated in this initial trial run and their ASX Announcements were emailed to 592 delegates/investors from the first day of the conference and 6 weeks thereafter.

"If your business is not on the Internet, then your business will be out of business." - Bill Gates

That’s why you have a website, right? You understand this full well.

But how user-friendly is your site? Can your clients and investors find the information they need in three clicks?

There is no point in having a website that’s impressive and creative if your stakeholders and potential investors cannot use it. If they cannot navigate it to find important data they are searching for - what’s the use?

Shareholder value.

It’s the value stockholders enjoy as owners of a company’s shares. The company delivers this value to its shareholders based on its capability to sustain and grow profits over time.

For ASX-listed companies, the duty to maximize shareholder value rests on the shoulders of corporate directors and management. They must have the best interest of stakeholders in mind and be efficient decision makers to increase shareholder value.

It’s not enough to just have a website. These days, people are way more tech-savvy and choosy about sites they visit.

When clients and investors look into your website, what do they see? A stale site with outdated information on your company? Or a website offering fresh and engaging content about your business?

More than 300 new ideas for online investors relations to over 50 companies. How awesome is that?

What a brilliant way to close out our recent series of seminars on "5 New Ideas for Better Online Engagement with Investors" this year! And a big THANK YOU goes to all those who joined our sessions in Sydney, Perth, Melbourne and Brisbane from March to July! In fact, we’re shouting out to the more than 100 attendees since the seminars began in November 2018.

Your website is one of the most effective communication tools your company holds.

That's why you have a well-designed site to give investors a great first impression of your business and what it's all about, right?

But is your site still aligned with your organisation's latest plans?

Perhaps you've adopted a new corporate strategy and your website’s purpose has changed to support such move. Maybe you've just launched a brand-new product or service and you're now targeting a certain audience, in addition to your investor community.

If you’re serious about improving your investor relations. If you want your online IR to be a game-changer. Then a trusted advisor is what you need.

A trusted advisor has the business acumen to help you navigate IR challenges and enhance your investor communications. After all, he has the experience and the subject matter expertise to be trusted to advise you well.

You’ll need one who’s a veteran on ASX-listed companies. He’ll know the ins and outs of online IR like the back of his hand.

Doing things right or doing things over?

If you had to choose between the two, pretty sure you’d choose to do things right the first time. So you won’t have to start over!

Doing things right the first time makes you work smarter, not harder. Because taking time to work right from the start would result in a higher quality by-product than it would to go back from the beginning.

Plus, your effort will take significantly less time, in the long run. As you won’t have to start from scratch again, in case you need to redo any areas that need fixing up.

First impressions last forever. Even with businesses.

If you think your initial contact with investors or suppliers occurs on your first phone call, email or meeting – think again. Nowadays, a first impression with your company is usually made even before you reach out to them.

How? Through the world wide web, of course!

They came. They saw. They conquered.

More companies took on fresh concepts to improve investor communications at IRM’s recently launched seminar, "5 New Ideas for Better Online Engagement with Investors".

In March and April, IRM CEO Martin Spry led discussions in the “5 New Ideas” exclusive sessions for ASX-listed companies. The exchanges centred on latest ideas for online investor relations (IR) that businesses consider advantageous. Dynamic interactions where other IRM clients and advisers shared insights as well.