Investors go through a buying process as they decide whether or not to invest in a particular company. This article explores the similarities between the investor journey and the consumer buying process and outlines our thinking on how to engage for better success.

Consumers who are buying a product go through stages of engagement before their buy decision. Similarly, when making an investment decision, investors take a journey.

Online reports are popular with IRM clients for showcasing important documents – such as annual reports and quarterly activities statements. In today’s IRMatters post, we highlight the upgrades we’ve made to our Silver Online Reports.

Last August we wrote about the value of online reporting and the variety of online annual reports that IRM provides for clients. Today, Matt White and the IRM graphics team are proud to announce an upgrade to the Silver online reports product.

In today’s IRMatters post, Patricia Doyle, Private Client Advisor with Morgans Financial covers four important points that companies and employees should consider when entering into employee share schemes.

Last year, we launched the new, custom built, corporate website for Bunnings Warehouse Property Trust (BWP), featuring a Property Finder which utilises one of HQi’s key features – our Showcase software. An overview of how it’s used is featured in today’s IRMatters post.

In the recently published summer edition of Listed@ASX magazine, IRM’s CEO, Martin Spry contributes thoughts on what makes an effective online IR communication strategy.

Key to success with online IR is understanding the investor journey – the stages investors progress through as they learn about, engage with and become shareholders in a listed company. The online communication strategy needs to relate to investors at each stage of their journey.

Release 4.3 of IRM HQi – for IRM website and Newsroom clients – was released in December 2015. It provides users of the HQi content management system the ability to request and track support requests through HQi.

Use the power of IRM Newsroom to extend the reach of your Boardroom.Media video and audio articles!

IRM is pleased to announce that in HQi release 4.3 there are enhancements specifically for those IRM clients who are also clients of Boardroom.Media (formerly Boardroom Radio or BRR Media).

Users of IRM’s HQi content management system and IRM Newsroom can now access an online Product Catalogue of IRM products and services through HQi.

It’s all part of IRM trying to be more informative and more responsive to our clients when they are thinking about enhancements, changes and ideas that are not yet in the “definite” category (for which the Support Request function is better).

In today’s IRMatters post, Director of Platform Communications, Kirsty Danby explores the role of social media in crisis management situations and provides some excellent, practical guidelines for communications practitioners.

Did you know, that in a world driven by communication, the need to express oneself is clearly vital? As the interconnectedness of the international community becomes much more intertwined and close-knit, the possibility of needing to communicate to someone in a language other than one’s own becomes highly likely. This need is even more pronounced when it comes to company communications.

Some time back, following the trend set by #stocktwits, #twitter introduced a $cashtag.  For those daunted by the concept of Twitter (let alone the $cashtag) we take a moment here to demystify the cashtag feature and provide some simple tips on how to be more across what’s being said about your company on twitter, because despite whether you’re participating in social media conversation about your company, it’s most likely occurring anyway.

In this post, intellectual property expert, Tony Shaw, Patent Attorney with Allens Patent & Trade Mark Attorneys discusses where investors should look for value when assessing tech, biotech and lifescience stocks, and provides tips for companies on how to manage a successful IP strategy.

Here we look at the value in online reporting and the variety of online annual reports that IRM clients provide for their investors.

In our previous annual reporting posts, we provided some tips on how to best plan for the annual report process, and the important checks and balances to consider when creating reports.

In today’s post, we consider the value of online reporting, and the different sorts of reports IRM clients are choosing to adopt.

In late June, Primary Healthcare released a brand new corporate web site.  We’ve been privileged to work with Primary for many years on successive improvements to the investor-focused site, and we’re delighted to see how it’s evolved.

Earlier this year, the Australasian Investor Relations Association (AIRA) released the findings of a major survey it had conducted into online investor communications. Here, we cover some the survey highlights, with thanks to AIRA.

IRM is pleased to have assisted Rent.com.au in their recent ASX listing by providing a corporate website / investor centre. The site was live on the bell, and fits seamlessly with the main retail website.

In June 2015, we managed to secure an invitation to an exclusive and entertaining investor forum, hosted by Livewire – a packed room of investors gathered to see industry experts engage in lively debate around various topical investment themes.

Thanks to the Livewire team for allowing us to repost the video from the event, which features Geoff Wilson, Ben Griffiths and Anton Tagliaferro, with moderation from Matthew Kidman and introductions from Tom McKay and Arnie Selvarajah.

There are not enough hours in the day. Here we look at IRM Newsroom, a simple way of streamlining one key part of your investor communications.

Newsroom ensures that your interested investors will find out about your ASX Announcements and be able to read about them on your website – immediately once the announcement is released. With very little (or no) effort by you!

In today’s post, Will Canty, Director of Boardroom.Media discusses the use of webcasting at AGMs. Which companies need AGM webcasting? What would trigger the decision to webcast? And what is best practice? Also included below is a new offer that IRM clients can access – special discounts when corporate video is combined with AGM webcasting.

At IRM, we’re privileged to complement the work of some of the best investor and public relations practitioners in the business.

Today’s post, Chasing the greenback: how to attract US investors was written by Kyahn Williamson, who Heads Investor Communication at Buchan Consulting, a consultancy that IRM works with often.
Here Kyahn explores the thoughts and opinions of several respected US investors and highlights the paths that a number of our ASX listed companies have ventured down when attracting interest from US investors.